The Office of H.H. Sheikh Ahmed Bin Sultan Bin Khalifa Bin Zayed Al Nahyan
A diversified holding
company built on legacy
A presence across strategic sectors, trusted by governments, sovereign funds, and global enterprises.
As the office of H.H. Sheikh Ahmed bin Sultan bin Khalifa bin Zayed Al Nahyan, ASK Group operates as an active investment holding allocating capital with discretion, conviction and a generational horizon.
A concentrated portfolio
Six core industries in which we hold deep operating
expertise and lasting relationships.
Sports Management
Ownership and stewardship of professional clubs and sporting ventures.
Consumer Goods
Premium consumer and lifestyle brands with global reach.
Financial Technology & Blockchain
Settlement rails, tokenization and digital-asset infrastructure.
Energy & Sustainability
Conventional and transition energy infrastructure.
Real Estate & Infrastructure
Landmark developments and the enabling infrastructure behind them.
Aviation
Aviation assets, services and mobility ventures.
Selected holdings
A representative view of the operating companies and
ventures held across the group.
Palm City FC
A professional football club competing in the UAE First Division — nurturing regional talent and building a lasting sporting institution from the ground up, backed for the long term.
Aurezzi
A European luxury maison reimagining oral care — crafting 24-karat-gold toothbrushes, instruments and daily essentials that turn an everyday routine into a ritual. Distributed through premium retailers and boutiques across Europe and the Gulf.
Sands
A luxury multi-brand fashion house and personal-styling atelier, curating the world's foremost mansions and offering private clients a discreet, end-to-end wardrobe and lifestyle service.
Keeta
A layer-1 blockchain network built to unify global finance — enabling real-world-asset tokenization, instant cross-border settlement and institutional-grade digital payments at scale.
Gemini Group
A UAE-based diversified group with interests spanning trading, services and industry across the region.
In the press
Recent coverage of the group and its ventures across
regional and international media.
How Keeta and ASK Group plan to modernise global finance from the UAE
A UAE-based joint venture to speed cross-border remittances and tokenize Gulf commodities for investors worldwide.
Keeta and ASK Group announce joint venture to modernize global finance
The official announcement of the partnership building next-generation settlement and tokenization infrastructure from the UAE.
ASK Group taps Eric Schmidt-backed Keeta to tokenize oil, gold and copper
Bringing physical Gulf commodities on-chain, backed one-to-one by audited holdings with verifiable proof-of-reserves.
“Inspired by our nation's leadership, we carry the responsibility of building what comes next.”
Our team
Aayush Kumar
Chief Executive Officer
Hasan Al Achkar
Executive Director, Consumer Goods
Punit Thakker
Executive Director, Blockchain and Fintech
Essa Alblooshi
Marketing and Public RelationsWe invest with the conviction that enduring value and responsible stewardship are inseparable.
Across every sector and market in which we operate, ASK Group is committed to building businesses that create lasting economic, social and environmental value. We seek to steward our capital and companies responsibly and supporting sustainable growth, sound governance, and the wellbeing of the communities and people connected to our portfolio. Guided by the values and long-term vision of our nation's leadership, we hold ourselves to the standards expected of an institution built to endure for generations.
Building enduring value, together
For partnership, co-investment and institutional enquiries, our team
welcomes a conversation.